Assignmentgo专注论文代写11年,质量铸就品牌!365天7*24小时在线客服 QQ 微信:2500200064 邮箱:assignmentgo@126.com
首页 > 论文代写案例 > 牛津布鲁克斯大学英国论文代写: JKL行业

牛津布鲁克斯大学英国论文代写: JKL行业

牛津布鲁克斯大学英国论文代写



牛津布鲁克斯大学英国论文代写: JKL行业


JKL行业是一家总部设在欧美的跨国公司,专门提供各种产品和服务。JKL最初起源于澳大利亚,后来扩散到全球超过15个国家。


营销审计的目的是要能够分析营销活动,并能够确定阻碍或促进运营的各种因素。在审计过程中检查微观和宏观因素。宏观分析检查诸如政治,环境,社会,技术和法律等因素,而微观分析涉及内部分析诸如客户,供应商,公众,中介以及竞争对手等因素的内部分析。


营销审计的范围是在特定时间内使用特定材料分析市场运营因素。因此,在这种情况下,范围可以限于识别影响营销业务的外部和内部因素。


营销审计可以通过使用焦点小组收集数据来进行。该方法是有效的,因为它可以根据客户的观点确定营销策略的主要缺陷和优势。焦点小组也是有效的,因为它们提供了更有效的营销策略。


审核可以每季度进行一次,以便有足够的时间研究市场行为并推出新的营销计划。季度时间框架是根据不同公司目前频繁变化的营销活动实施的。因此,为了有效地进行市场竞争,JKL公司必须能够识别当前市场状况以及它们如何影响其运营。由于营销趋势的非收养能力,更长的时间框架很容易使公司失去业务。随着消费者需求的变化,营销计划所需的变更也越来越多,而且由于频率高,营销审计也应该以相同的频率进行。


营销审计是一个广泛的过程,需要参与过程中各个角色的参与者。公司所有者(管理层)将根据其目标和范围提供公司运营所需的信息。营销团队还将参与提供目前用于销售公司产品的营销策略。审计人员在执行审计过程时也会参与其中,同时也会使用客户,因为他们构成了要分析的数据的一部分。


营销审计的主要特点包括:需要全面,系统,客观地定期进行。综合方面允许营销审计专注于组织的关键领域和优先事项。系统性特征确保了有序的程序,旨在实现公司的优先事项。客观导向的方面有助于公司确定优先顺序并为他们工作,而定期方面则允许将流程作为营销要求进行调节。


营销审计的格式取决于所使用的方法。营销审计的主要内容包括营销环境,营销策略,营销组织,营销系统,营销生产力和营销功能。对这些组件的分析将提供有效的营销审计。


营销审计的最佳形式是涉及外部审计师的审计。营销审计可能发生在营销计划的每个周期。外部审计师由公司任命以评估营销业绩。外部审计师由于他们的高级经验和足够的技能而有效。他们也是公正的,客观的,独立的,因此使他们有效地进行审计。营销审计的另一种形式是使用公司内部的任务组审计。唯一的挑战是这种形式可能对外部观察者可以轻易识别的某些因素是部分的和盲目的。

 

 

牛津布鲁克斯大学英国论文代写: JKL industry

 

A JKL industry is a Multinational Cooperation based in Europe and America that has specialized in offering various products and services. JKL first originated in Australia, then later spread to more than 15 countries all over the world.


Marketing Audit Plan is review that can be used to appraise marketing strategies, estimate return on the investment and drive the organization towards achieving its objectives. In simple words, marketing audit helps to identify the strengths and weakness in an organization to enable it recommend changes in processes and recommend resources to increase effectiveness and efficiency. This approach must be conducted periodically to get a clear reflection of the organization. It is always advisable that a marketing plan audit should be conducted by external parties to ensure objective viewpoints

 

The purpose of marketing audit is to be able to analyze the marketing operations and be able to identify the various factors that hinder or promote the operations. Both the micro and macro factors are examined during an audit. The macro analysis examines factors such as political, environmental, social, technological, and legal while the micro analysis involves internal analysis of factors such as customers, suppliers, public, intermediaries as well as competitors.


The scope of the marketing audit is set in analyzing of market operations factors within a specified time using specific materials. Therefore, in this case, the scope can be limited to identifying of both external and internal factors affecting marketing operations.


The marketing audit could be carried out by the use of data collection using focus groups. This methodology is effective as it identifies the major flaws and advantages of a marketing strategy based on the customer’s view. The focus groups are also effective as they provide ways in which the marketing strategy could be made more efficient.


The audit can be carried out quarterly to allow enough time to study the market behavior as well as roll out a new marketing plan. The quarterly time frame is implemented based on the current frequent changing marketing operations by different companies. Therefore, to effectively compete in the market, JKL Company has to be able to identify the current market conditions and how they are affecting its operation. A longer time frame can easily put the company out of business due to the non-adoptive ability of the ne marketing trends. As consumers needs change, so is the required change of the marketing plan and due to their high frequency, the marketing audit should also be carried out within the same frequency.


The marketing audit is an extensive process that requires participation of various people whose roles are significant to the process. The company owners (management) will provide the required information on the company operations based on their objectives and scope. The marketing team will also be involved in providing the marketing strategies currently used in selling the company products. The auditors will also be involved as they carry out the auditing process while the customers are also used as they form part of the data collected that is to be analyzed.


The major characteristics of a marketing audit include that they need to be comprehensive, systematic, objective oriented, and be carried out periodically. The Comprehensive aspect allows the marketing audit to focus on the key areas and priorities of an organization. The systematic characteristic ensures an orderly procedure that is aimed at achieving the company’s priorities as the outcome. The objective oriented aspect helps the company to identify the priorities and work towards them while periodically aspect allows regulating of the process as a requirement in marketing.


The format of a marketing audit is determined by the methodology used. The main elements of the marketing audit include marketing environment, marketing strategy, marketing organizations, marketing systems, marketing productivity and marketing function. The analysis of these components will provide an effective marketing audit.


The best form of a marketing audit is the one that involves an outside auditor. The marketing audit could occur suing each cycle of a marketing plan. The outside auditor is appointed by the company to evaluate the marketing performance. The outside auditors are effective in due to their high experience and enough skills. They are also impartial, objective oriented, and independent hence making them effective in carrying out the audit. The other form of marketing audit is the use of a task force audit from within the company. The only challenge is that this form may be partial and blind to some factors that an outside observer can easily identify.


 

 


更多论文代写案例:
澳洲论文代写麦觉理大学:Virgin Media Ireland
Literature Review代写:父子关系和育儿风格的理论基础
英国论文代写伯明翰大学:土地和物业管理案例研究
澳洲论文代写南澳大学:对香港房地产投资的建议
英国论文代写:英镑兑换率对英国金融市场的影响
澳洲硕士代写论文阳光海岸大学:全球化
英国论文代写安格利亚鲁斯金大学:行业分析
德比大学英国论文代写: IBM毕业生招聘和选拔战略
奇彻斯特大学英国论文代写: 母亲女儿的关系
澳洲论文代写西澳大学:路易斯-卡恩的职业生涯

澳洲论文代写国立大学:环境问题
英国assignment代写:坎特伯里基督教堂大学
澳洲论文代写梅铎大学:时尚与超现实主义
澳洲论文代写蒙纳许大学:社会阶层对教育的影响
澳洲论文代写堪培拉大学:影响香港房地产市场的因素
澳洲法律论文代写格里菲斯大学:商业和就业法
英国论文代写巴斯大学: 商业管理和可持续性报告
英国Essay代写范文法律专业:巴斯思巴大学
英国论文代写利物浦约翰摩尔大学:SWOT分析
澳洲论文代写墨尔本大学:电影研究
点击即可发起会话  QQ: 2500200064