美国论文代写亚利桑那大学：品牌效益

品牌为消费者和公司带来价值。可以通过三种方式评估产品。第一个是在购买前观察身体素质。例如，当您打算从Sainsbury购买袜子时，您有很多选择，在这种情况下，品牌推广将非常薄弱，因为购买决定将基于在购买之前观察到的产品质量。第二个是购买后经历的质量。在购买之前对汽车进行试驾就是这种情况的一个例子。评估产品的第三种方式是消费者必须依赖信仰。例如，在购买劳力士时，消费者对产品质量一无所知，但由于品牌强势，他愿意支付一大笔钱。

美国论文代写亚利桑那大学：品牌效益

A brand goes much deeper than just your company logo. You could define a brand as a set of associations that an existing or potential customer has of a company, product, service or individual. These associations can be the result of your own efforts and actively promoted through marketing and corporate identity. Branding also reflects your customers’ experiences of your business and affects every interaction you have with your customers and suppliers. The intelligent use of design, advertising, marketing, service proposition, and corporate culture can all help to generate associations in people’s minds that will benefit your business. Branding is your attempt to harness these associations to help your business perform better. Any business or organization can benefit enormously by creating an accurate brand, i.e. one that represents their true values. Therefore, it is important to always be clear about what your business stands for.

A brand delivers value to the consumers and also the company. A product can be evaluated in three ways. The first one is one by observing physical qualities before purchase. For example when you are going to buy socks from Sainsbury, you have many options available, in such cases the branding will be quite weak because the purchase decision will be made on the basis of product quality perceived by observing it before the purchase. The second one is the quality experienced after purchase. A test drive of a car before purchase is an example of such cases. The third way of evaluating the products is when the consumer has to rely on faith. For example while buying Rolex, a consumer has no clue about the product quality but due to strong branding he is willing to pay a large sum of money.