美国essay代写霍华德大学：战略营销
日期: 2018年11月14日
美国essay代写霍华德大学：战略营销
成功的企业总是设法在制定战略的同时找到企业与其运营环境之间的战略契合。战略营销计划也应基于消费者的观点。它必须与组织的愿景保持一致，并且必须建立在优势上并避免弱点。它还应旨在最大限度地减少威胁并优化机会。必须正确识别营销的6Ps。细分，定位和定位（STP）在战略营销计划的制定中发挥着至关重要的作用。
战略规划过程有四个关键要素：
1）业务识别：未能理解和识别其所在行业的公司必然会崩溃。必须明确界定业务的性质。
2）情境分析：这包括SWOT分析和PESTEL分析。
3）营销策略分析：它包括客户分析，以了解客户的需求和需求。还对竞争对手进行了分析，以寻找市场中的任何差距。 SWOT分析在此阶段进行，有助于公司分析其内部运营。
4）控制：这是关于将计划放在一起的。它包括营销组合和有助于实现营销目标的活动。
美国essay代写霍华德大学：战略营销
There are four key elements of strategic planning process:
1) Identification of the business: The companies who fail to understand and identify the industry in which they are operating are bound to collapse. The nature of the business must be clearly defined.
2) Situational Analysis: This includes the SWOT analysis and the PESTEL analysis.
3) Marketing Strategy Analysis: It includes the customer analysis in order to know the demand and needs of the customer. The competitors are also analyzed in order to search for any gaps in the markets. SWOT analysis is carried out in this phase which helps the company to analyze their internal operations.
4) Controlling: This is about putting the plan together. It includes the marketing mix and the activities which will help in achieving the marketing objectives.
