英国毕业论文代写辅导：品牌声誉

GSK应该在管理层中建立有效的领导，这可以对包括制造，营销，会计，社会责任，企业责任，人权和行为准则在内的整个业务活动起到有效的控制力。与此同时，它应该增加其企业战略，以在竞争市场中保持其品牌声誉，以减少该国的道德问题和声誉损害。另一方面，它应该特别关注道德和社会问题。这是因为这些问题与客户的健康，产品质量和品牌声誉有关，有助于减少所有不当行为指控（Peters和Pierre，2012）。

同样，GSK应该防止组织的贿赂和不当行为指控。这是因为贿赂和不端行为指控为未来的业务带来了许多重大障碍，例如市场声誉与犯罪记录，政府收费和处罚不当，从而降低了品牌形象，降低了营业额并降低了客户忠诚度。同样，它应该通过提醒客户的所有安全和健康问题来提高其产品质量。这是因为如果它的产品质量很强，那么医生会建议，患者会长期关注这一点以维持健康（Scaramella，Cox和McCamey，2010）。

英国毕业论文代写辅导：品牌声誉

GSK should create effective leadership in the management, which can do effective controlling power on the whole business activities that includes manufacturing, marketing, accounting, social responsibilities, corporate responsibilities, human rights and code of conducts. Along with this, it should increase its corporate strategies to maintain its brand reputation in the competitive market to reduce ethical issues and reputational damage in the country. On the other hand, it should particularly focus on the ethical and social issues. It is because these issues are related with the customer’s health, product quality and brand reputation that are helpful to reduce all misconduct allegations (Peters, and Pierre, 2012).
In the same manner, GSK should prevent the bribery and misconduct allegations of the organization. It is because the bribery and misconduct allegations develop many critical barriers for the business in the future such as poor market reputation with the criminal records, government charges and penalties, which decrease the brand image, decline the turnover and reduce the customer loyalty. In the same manner, it should improve its product quality by reminding all safety and health issues of the customers. It is because if its product quality would be strong, then it would be suggested by the doctors and the patients would focus on this for a long time period to maintain their health (Scaramella, Cox, and McCamey, 2010).