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美国经济作业代写:分析产品的感知价值

美国经济作业代写



美国经济作业代写:分析产品的感知价值


产品是指组织提供的有形商品和无形服务,满足特定客户的需求。每个产品都遵循产品生命周期,每个营销人员都需要了解他们的产品在这个周期的哪个阶段,应该针对各个阶段及其挑战进行操作。组织需要研究产品提供的好处,产品的功能和独特的销售主张。例如,麦当劳总是把重点放在市场研究上,并确定他们的客户究竟想要什么并相应地创建一个菜单。要求随时间而变化。因此,麦当劳不断推出新食品并逐步淘汰旧食品。与印度一样,麦当劳一直专注于提供更多的素食,因为大多数印度消费者主要是素食者。新产品,麦当劳提供的快乐餐已经在儿童中非常受欢迎。价格是客户为了收到产品而必须交换的金额(Borden&Marshall,1959)。在确定产品定价的同时,还考虑了一些因素,如产品需求,生产成本,消费者支付能力,政府法规和竞争对手的产品价格。这种做法的唯一目的是分析产品的感知价值。如果产品价格更高或更低,组织将不得不面对这种情况。例如,麦当劳将其广泛的产品分为品牌核心价值产品(BCV)和品牌负担能力(BA)。



美国经济作业代写:分析产品的感知价值


Product refers to the tangible good and an intangible service offered by the organization that meets with the needs or demand of the specific customers. Every product follows a product life cycle, every marketer needs to understand that at which stage their product is situated in this cycle and should manoeuvre for the various stages and their challenges. An organization requires studying the benefits offered by the products, the features and unique selling proposition of the product. For instance, McDonalds always puts emphasis on the market research and identify that what their customers exactly want and create a menu accordingly. The requirements change with the time. So McDonalds keeps introducing the new food items and phased out the old ones. Like in India, McDonalds has focused on serving more vegetarian items since most of the Indian consumers are primarily vegetarian. The new product, happy meal offered by the McDonalds has become very popular among children. Price is the amount that customers have to exchange in order to receive the offering (Borden & Marshall, 1959). While fixing the pricing of the product, some factors, such as the demand of the product, the cost of the production, the consumer’s ability to pay, government regulations and the competitors’ product price are considered. This sole purpose of this practice is to analyze the perceive value of the product. If the product price is higher or lower, the organization will have to face both the situation. For example, McDonalds has divided its wide range of the products in groups such as Brand core Value Products (BCV) and branded affordability (BA).




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