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美国论文代写伍斯特理工学院:外部力量



美国论文代写伍斯特理工学院:外部力量


组织中的外部力量使得它们来自组织外部,并将对组织工作,业务生产,分配或其他关键流程产生影响。了解这些变化驱动因素的性质将有可能引导组织成功适应(George,et al,1996)。诺基亚在20世纪90年代后期认识到了一些关键的外部力量,这使得它在2000年中后期成为成功的移动技术公司之一(案例研究)。这些讨论如下:


技术
诺基亚做出了一项关注电信的战略决策。这表明诺基亚非常清楚技术是变革的重要力量。 “关注电信的战略决策加上对GSM的早期投资已取得成效”(案例研究,第2页)。技术在推动企业变革方面发挥着重要作用(Dosi等,1998)。技术被认为在任何组织的变革背景下都是至关重要的。随着诺基亚,公司依靠技术来支持其业务产品研究,产品创新,产品制造,分销等等,因此更具相关性。诺基亚内部的企业对企业和企业对消费者模型的端到端实际上都是由技术公司负责。诺基亚越来越意识到目前业内的网络和通信设备,并允许自己改变这些外部发展力量。

市场变化

Starks(2013)指出,电信革命改变了世界观看电话和移动电话的方式。诺基亚了解这一变化的方面。可能有更新的市场需要探索,2005年,诺基亚能够在尼日利亚销售其第十亿部手机。它的全球手机订阅量也超过了20亿。 “两年后,诺基亚被公认为全球第五大最有价值品牌”(案例研究,第2页)。诺基亚在这里非常注重市场变化的外部力量。市场变化是一个多维度的力量;它涉及改变消费者需求,定价价值,购买诺基亚产品的政治和社会动机等。诺基亚能够应对这种多方面的变化。



美国论文代写伍斯特理工学院:外部力量


The external forces in an organization are such that they originate outside the organization and will have an impact on organizational working, the business production, distribution or other key processes. Understanding the nature of these change drivers will potentially steer an organization towards successful adaptation (George, et al, 1996). Nokia recognized some key external forces in the late 1990’s that helped it become one among successful mobile technology firms by mid to late 2000’s (Case Study). These are discussed as follows:


Technology
Nokia made a strategic decision to focus on telecommunications. This shows that Nokia was well aware of technology being an important force for change. “The strategic decision to focus on telecommunications, plus the early investment in GSM, has paid off” (Case Study, p.2). Technology plays an important role in driving corporate change (Dosi et al, 1998). Technology is recognized for being paramount in the context of change for any organization. With Nokia, there is even more relevancy as the company relies on technology to support its business product research, product innovation, product manufactory, distribution and more. End to end business to business and business to consumer models within Nokia are in fact geared by Technology. Nokia became more aware of the networks and communication equipment that were currently in the industry and allowed itself to change to these external developmental forces.

Market Changes

Starks (2013), states that the telecommunication revolution changed the way that the world viewed telephony and mobile phones. Nokia understand this dimension of change. There were potentially newer markets to explore and in 2005, Nokia was able to sell its billionth phone in Nigeria. Its global mobile phone subscriptions were also good passing 2 billion. “Two years later, Nokia is recognized as the 5th most valued brand in the world” (Case Study, p.2). Nokia here was quite observant of the external force of market change. Market change is a multidimensional force; it involves changing consumer requirements, pricing values, political and social motivations to purchase a Nokia product and more. Nokia was able to meet this multifaceted change.



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