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澳洲论文代写:Business level strategy issues

澳洲论文代写



澳洲论文代写:Business level strategy issues


公司的业务水平策略是公司为关注消费者需求而做出的努力。它是考虑向消费者提供的增值服务,并确保可交付成果满足消费者的需求(Porter,2008年)。它已确定并定义了自己的消费者,并专注于他们的需求,并制定了向这些消费者交付产品的策略。对于谁,什么以及如何对待消费者有明确的定义(Amit和Zott,2012年)。关键服务,增值服务,保修和退货政策可以满足消费者的需求。苹果拥有有效的消费者服务系统,但其服务却是针对能够负担优质产品的消费者。苹果一直以高端市场为目标。利基消费群是可以负担得起苹果产品的人。这引起了苹果成为高价值产品的情绪。苹果公司遵循焦点差异化战略(Heracleous,2013)。在此策略中,已经确定了关键的人口统计数据,并且创建了所有产品来为这些消费者提供服务。这类似于法拉利(Ferrari),阿斯顿·马丁(Aston Martin)进行的商业运作。它们确保满足消费者要求的优质范围。通过限制高端市场的销售,公司失去了许多潜在的消费者。需要产品多样化。这并不意味着公司应该参与生产劣质产品(Fei,2014年)。它可以开发各种产品范围,以满足所有人口统计需求。为了进一步阐明,苹果公司参与了手机的销售。像三星一样,它可以开发多样化的产品范围,以满足所有人的需求。三星通过这一努力保持了质量并创造了利润(Fei,2014)。苹果可以尝试并采用这种策略来促进销售并确保将来的生存。



澳洲论文代写:Business level strategy issues


Business level strategy of a company is the efforts undertaken by the company to focus on consumer requirements and needs. It is the consideration of the value added services provided to the consumers and ensuring that the deliverables cater to the consumer requirements (Porter, 2008). It has identified and defined its consumers, focused on their needs and developed a stratagem to deliver to those consumers. There is clear definition of who, what and how regarding consumers (Amit, & Zott, 2012). Key services, value added services, warranties and return policy is manoeuvred to meet consumer demands. Apple has an effective consumer service system nevertheless its services are catered towards the consumer who can afford premium range of products. Apple has always targeted the premium markets. Niche consumer base are people who can afford Apple products. This has lead to emotion of Apple being products of high value. Apple has followed focus differentiation strategy (Heracleous, 2013). In this strategy there is key demography that has been identified and all products are created to serve those consumers. This is similar to the business operations conducted by Ferrari, Aston Martin. They ensure the premium range of consumer requirements is satisfied. By limiting sales to the premium markets, company is losing many of its potential consumers. There is a need for product diversification. This does not mean that the company should involve itself in producing inferior products (Fei, 2014). It can develop varied product range to cater to all the demography. To elucidate further, Apple is involved in sales of Mobile phones. Like Samsung it can develop diversified product range to cater to all people. Samsung is maintaining quality and also generating profits by this endeavour (Fei, 2014). Apple can try and encompass this strategy to boost sales and ensure sustenance in the future.






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