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澳洲靠谱代写论文:消费者购买过程

澳洲靠谱代写论文:消费者购买过程



澳洲靠谱代写论文:消费者购买过程


消费者购买过程对应于消费者如何做出决策,消费者研究围绕着这个问题,并试图找到操纵消费者决策过程的方法。购买过程中首要的因素是各种商品的预算分配,这可能包括他们每次访问餐馆的分配,运输费用等。其次是确定不同的替代品,这可能包括不同的玉米品牌玉米片的薄片或不同口味。接下来是根据他们的偏好和口味对这些替代品进行评估,最后,当他们购买所有替代品(根据他们的感知)时,决策过程就完成了。如前所述,年轻的单身家庭期待新的商品,他们在替代品之间选择的购买过程对他们来说不是很清楚,有吸引力的包装产品或高度广告的产品可以迫使他们选择这些产品而不是常规他们每次购买的品牌,例如,如果一个单一尺寸的包装食品高度广告,标签线吸引年轻的单一家庭,他将在下次购物时购买该产品。



澳洲靠谱代写论文:消费者购买过程


The consumer buying process corresponds to how consumers make decisions and the consumer research revolves around this question and tries to find ways to manipulate this decision making process of consumer.  The first and foremost factor in the buying process is the allocation of their budget across various goods, this may include the weekly allocations for their visits to restaurants, transport expense etc. Second is the identification of different alternatives, this may include different brands for corn flakes or different flavors for corn flakes. Next is the evaluation of these alternatives in terms of their preferences and tastes and finally, the decision process is completed when they buy the best alternative (according to their perception) of all. As stated earlier that the young single households are looking forward to new goods, their buying process of choosing between the alternatives is not something very clear to them, the attractive packaged products or highly advertised products can force them to choose these products instead of the regular brand they buy every time, for example, if a single-sized packaged food is highly advertised with tag line attracting a young single household, he will be buying that product next time when he/she will go for shopping.





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