悉尼案例研究代写：商业道德
日期: 2018年11月12日
悉尼案例研究代写：商业道德
Wilmot（2001）认为，商业道德是职业道德的一种技能，可以调查道德价值观以及可能在商业环境中发生的道德或道德滋扰，其中在二十一世纪的越来越多以良知为中心的市场中世纪，对更多道德的业务流程和行动的要求正在上升。根据案例研究，经典MINI彻底改变了汽车在社会中的作用，并有助于使汽车更容易被大多数人接触，此外该品牌已经从功能性汽车发展到当今的优势地位。标志性车辆。为了维护道德价值，MINI为经销商设定了坚实的参数，即使经销商在营销活动方面有一定的自由度，品牌保证经销商应该坚持这些准则。但道德应该更多地根据福特和现代的原则来证明，这些原则在外部沟通中制定标准并保持其品牌承诺。对于品牌MINI来说，道德规范应该不仅仅是编写和执行道德规范。小型企业的领导者和营销人员必须以身作则，不要采取与道德利益冲突的方法。更明确地说，领导者必须尊重并关注所有利益相关者，而不仅仅是客户，重点必须放在所有员工，客户，供应商，社区等方面。
悉尼案例研究代写：商业道德
Wilmot (2001) argues that business ethics is a sort of the skill of functional ethics that investigates ethical values and moral or ethical nuisance that may well take place in a business setting, where in the more and more conscience-focused marketplaces of the twenty first century, the claim for more ethical business processes and actions is rising. As per the case study, the classic MINI revolutionised the role of the car in society and assisated to make motoring more reachable to a big number of people, and further the brand has progressed from a functional car to its position in our day as a premium iconic vehicle. In order to mainintain the ethical values MINI have set firm parameters for the dealers to work within and even though dealers have a definite quantity of freedom with regards to the marketing activity, the brand assures that the dealership ought to stick on to these guidelines at all times. But the ethics should be demonstrated more as per the principle of Ford and Hyundai that set standards and maintains its brand promise in external communications. For brand MINI, there ought to be more to ethics than just composing and executing codes of ethics. Leaders and marketers of the mini must lead by example and abstain from taking on an approach which clashes with ethical interests. In more clear words, leaders have to respect and mind for all stakeholders, rather than just customers, the focus must be on all employees, customers, suppliers, the community, etc.
