英国论文代写艾塞克斯大学：行为金融

基于传统的金融理论，世界各地的参与者和经济主体被认为是理性的财富最大化者。然而，有几个例子涉及决策方面的情绪和心理。情绪和心理参与有时会影响经济主体以不可预测和非理性的方式行事。行为金融被认为是将行为和认知心理学理论相结合并将其与传统经济学和金融学相结合的新领域。行为金融的目的是评估人民做出的非理性财务决策背后的原因。与理性市场参与者相比，行为金融学的焦点在于确定市场参与者的非理性系统误差（Andrikopoulos，2005）。这些错误往往会影响市场中的价格和回报，从而导致市场效率低下。

行为金融研究考虑了那些利用市场低效率的参与者。行为金融一直超越现代和传统金融的方方面面。现代金融一般侧重于投资研究，并调查资产和负债的动态。传统和现代金融的焦点从未出现在情绪和心理学方面。因此，现代金融无法制定并证明市场参与者的非理性行为背后的原因。在过去的四十年中，现代金融一直主导着金融经济学领域。虽然传统金融产生了不同的影响力模型和理论，但新的学术思想为行为金融学铺平了道路。两种思想流派之间的权衡已经标志着激烈战斗的开始。然而，理论家们认为行为金融与现代金融不一致。

英国论文代写艾塞克斯大学：行为金融

Based on the conventional financial theory, the participants and the economic agents around the world are considered to be rational wealth maximizer. However, there are several instances which would involve emotions and psychology in terms of decision making. The emotional and psychological engagement sometimes influences economic agents to behave unpredictably and irrationally. Behavioral finance is considered to be the new field which combines the aspect of behavior and cognitive psychological theory and associates this with the conventional economics and finance. The aim of the behavioral finance is to evaluate the reason behind the irrational financial decisions made by the people. The focal point of the behavioral finance is determining the irrational systematic errors of the market participants in comparison with the rational market participants (Andrikopoulos, 2005). These errors tend to affect the prices and returns within the market causing market inefficiencies.
The study of behavioral finance takes into consideration of those participants that take advantage of market inefficiencies. The behavioral finance has been surpassing the aspects of modern and conventional finance. The modern finance generally focuses on the study of the investments and investigates into the dynamics of assets and liabilities. The focus of the conventional and modern finance had never been on the aspects of emotions and psychology. The modern finance, therefore, could never formulate and justify the reason behind the irrational behavior of the market participants. Over the last four decades, the modern finance has been dominating the area of financial economics. Although the conventional finance has produced different influential models and theories, the new academic school of thought has paved the path for behavioral finance. The trade-off between the two schools of thought has signaled the beginning of the fierce battle. However, theorists are of the view that the behavioral finance is at odds with the modern finance.