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澳洲论文代写:品牌相关的传承价值

澳洲论文代写



澳洲论文代写:品牌相关的传承价值


Holt(2012)认为,许多品牌发展了许多意识形态和独特的策略,而其中只有一些策略真正起作用并引起了人们的共鸣。这是当前品牌面临的最重要挑战。对于相同的消费者群,有很多竞争对手。在此,香奈儿公司树立了与品牌相关的传承价值,并将女权主义作为与品牌相关的文化特征。

然而,霍尔特(Holt)也解释了人群文化的细微差别,并可以得出其含义。人群文化是人们想要跟随真实人群而不是具有商业兴趣的品牌的框架。适用于一家公司的品牌技术不会适用于另一家公司。一定不能将某个特定数字部落的重点放在会导致品牌增长放缓的地方。社交媒体中的传播非常重要,同时品牌必须利用并增加其目标消费者群。 Holt(2012)指出,品牌必须突破文化并产生新的文化相关性。数字技术使意识形态的简化变得容易。然而,必须解决品牌问题。因此,香奈儿公司(Chanel Company)为社会中的富裕独立女性创建了品牌形象。如果品牌想在未来持续发展,就必须扩大其目标消费群。他们必须能够创造一种更新的文化动力,而不仅仅是关注过去的遗产。



澳洲论文代写:品牌相关的传承价值


Holt (2012) opines that many brands develop a number of ideologies and unique strategies and only some of those strategies actually work and resonate with the people. This is the most important challenges that a brand faces in the current times. For the same consumer base, there are many competitors. In this, Chanel Company has fostered the heritage values associated with the brand and the notion of feminism as the cultural identity associated with the brand.
Nevertheless, Holt also explains the nuances of crowd culture and its implications can be derived . Crowd culture is the framework where the people want to follow real people rather than brands with commercial interest. The branding technology that works for one company will not work for another. There must not be focus of a specific digital tribe that would lead to slowing growth of the brand. The diffusion in social media is important and at the same time the brands must leverage and increase its target consumer base. Holt (2012) stated that the brands must break through the culture and generate newer cultural relevance. The digital technology enables easier facilitation of the ideology. Nevertheless, the issues of branding must be addressed Hence, Chanel Company has created a brand persona for the affluent independent women in the society. It is imperative for the brand to expand its target consumer base if it wants to sustain in the future . They must be able to create a newer cultural dynamic and not just focus on the heritage of the past.




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