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英国论文代写:消费者行为的理论框架

英国论文代写



英国论文代写:消费者行为的理论框架


每个公司都有明确的目标消费者群体,他们在产品推出时就定义了这些群体。就星巴克而言,它作为咖啡饮料出售给忙碌的人们。它通常针对年轻人和社区中的工作人员。他们只是没有时间而需要以具有竞争力的价格提供优质产品的团队。在此分析中,已通过有关消费者行为的理论框架解释了星巴克品牌的不同细分市场。

四种消费者行为是多样的,复杂的,习惯性的和不和谐的。习惯性购买者是根据习惯将消费者的产品作为目标的购买者。这是星巴克25至40之间的消费者群。从各个方面来看,星巴克的主要目标市场是年龄在25岁至40岁之间的男性和女性。星巴克的吸引力在于其消费年龄段的人,他们的年龄段都很时髦,并且对生活具有当代看法。消费者是收入较高且具有职业生涯的城市居民(Dorn,Messner和Wänke,2016年)。他们也是对社会福利感兴趣的人群。习惯性购买者通常会在寻找价格,便利性和品牌形象。该公司试图通过使用移动应用程序来满足产品的便利性,并且已经为该公司树立了品牌形象。对于专业人士来说,每天喝咖啡不会花费那么多。



英国论文代写:消费者行为的理论框架


Every company has a clear target consumer base that they define during inception of the product. In the case of Starbucks, it is sold as a coffee drink to the busy people. It is typically targeted to the young adults and the working people in the community. They are the group that simply do not have the time and need to have quality products at competitive pricing. In this analysis, the different segments of the Starbucks brand have been explained with the theoretical framework about consumer behaviour.
The four kinds of consumer behaviour are variety, complex, habitual and dissonance reduction. The habitual buyers are the buyer who targets the consumer’s products based out of habit. This is the consumer base between 25 and 40 for Starbucks. Across the spectrum, the primary target market for Starbucks is men and women who are aged between 25 and 40. The appeal of the Starbucks is through the consumer age group who are hip and have a contemporary view on life. The consumers are urbanites with higher income and have professional careers (Dorn, Messner and Wänke, 2016). They also are the group who are interested in social welfare. The habitual buyers are typically looking for price, convenience and brand image. The company tries to cater to the convenience of the products by the use of mobile app and the brand image has already been established for the company. For the professional the coffee per day would not cost as much.




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