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美国论文代写南卫理公会大学:pricing strategies

美国论文代写南卫理公会大学:pricing strategies



美国论文代写南卫理公会大学:pricing strategies


通常,时尚服装行业由制造商,设计师,批发商和零售商组成,它们在一起共同在市场上出售各种服装产品。服装公司采用的定价策略在使服装产品与竞争对手公司区分开来方面起着重要作用。定价策略可以分为不同的术语。

预算定价策略:该策略帮助服装公司确定主要寻求购买低价产品的那些客户群。全球许多服装公司采用的这一策略帮助他们提高了服装产品的销量(Premium Times,2016)。该公司通常将更多的精力放在生产经济实惠的成衣产品上,而不太重视其质量。经常看到,通常处于预算价格以下的目标人群通常对产品的品牌意识不足。
奢侈品定价策略:在此策略中,以属于奢侈品类别的消费者为目标。奢侈品定价的目标消费者更关注产品的社会形象,而不是产品的耐用性或质量(The Business of Fashion,2016)。为了销售奢侈品牌服装产品,该细分市场中的制造商通常其产品的价格要比竞争对手高。
价值定价策略:该策略通常介于预算定价策略和奢侈品定价策略之间。服装产品的制造商必须确保在质量和成本之间取得平衡。通常,该组中的客户购买服装产品的目的是更长久地使用它(Vietnamnews,2016年)。因此,制造商通常将重点放在实施基本定价策略上,以对此类服装产品进行定价。



美国论文代写南卫理公会大学:pricing strategies


Generally, fashion garment industry consists of manufacturers, designers, wholesalers and retailers who join together to sell different varieties of garment products in the market. Pricing strategies adopted by garment companies plays a major role in differentiating their garment product from their rival companies. Pricing strategies can be classified into different terms.

The strategy of Budget Pricing: This strategy helps a garment company to target those groups of customers who mainly seek to purchase a low price product. This strategy adopted by many garment companies around the world has helped them to increase the sales volume of their garment product (Premium Times, 2016). The company usually emphasizes more on producing affordable budget garment products and put less importance on its quality. It has been often seen that the target group of people who usually falls under this budget pricing are often less conscious about the brand of the product.
The strategy of Luxury Pricing: In this strategy, the consumers who fall under the category of theluxury tier are targeted. The target consumers of luxury pricing are more concerned about the social image of the product rather than the durability or the quality of the product (The Business of Fashion, 2016). The manufacturers in this segment usually have higher price of their products than their competitors in order to sell luxury brand garment products.
The strategy of Value Pricing: This strategy often lies between the strategy of budget pricing and the strategy of luxury pricing. The manufacturers of the garment products would have to make sure to hit a balance between quality and cost. Generally, customers in this group purchase garment products with an aim to use it for a longer period of time (Vietnamnews, 2016). So manufacturers usually focus on implementing the basic pricing strategy to price their garment products in this category.




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