Assignmentgo专注论文代写11年,质量铸就品牌!365天7*24小时在线客服 QQ:2500200064  微信:AGdaixie 邮箱:[email protected]
首页 > 论文代写案例 > 英国伦敦南岸大学论文代写:产品需求

英国伦敦南岸大学论文代写:产品需求

英国论文代写



英国伦敦南岸大学论文代写:产品需求


产品是指组织提供的满足特定客户需求的有形商品和无形服务。每个产品都遵循产品生命周期,每个营销人员都需要了解他们的产品处于该周期的哪个阶段,并且应该针对各个阶段及其挑战进行机动。组织需要研究产品提供的好处,产品的功能和独特的销售主张。例如,麦当劳始终把重点放在市场研究上,并确定他们的顾客到底想要什么,并相应地创建菜单。需求随时间变化。因此,麦当劳不断推出新食品,并逐步淘汰了旧食品。与印度一样,麦当劳也一直致力于提供更多的素食,因为大多数印度消费者主要是素食主义者。麦当劳(McDonalds)提供的新产品“幸福的一餐”在儿童中非常受欢迎。价格是客户为了获得产品而必须交换的金额(Borden&Marshall,1959年)。在确定产品定价时,需要考虑一些因素,例如产品需求,生产成本,消费者的支付能力,政府法规和竞争对手的产品价格。这种做法的唯一目的是分析产品的感知价值。如果产品价格更高或更低,组织将不得不面对两种情况。例如,麦当劳将其广泛的产品分为品牌核心价值产品(BCV)和品牌可负担性(BA)等组。



英国伦敦南岸大学论文代写:产品需求


Product refers to the tangible good and an intangible service offered by the organization that meets with the needs or demand of the specific customers. Every product follows a product life cycle, every marketer needs to understand that at which stage their product is situated in this cycle and should manoeuvre for the various stages and their challenges. An organization requires studying the benefits offered by the products, the features and unique selling proposition of the product. For instance, McDonalds always puts emphasis on the market research and identify that what their customers exactly want and create a menu accordingly. The requirements change with the time. So McDonalds keeps introducing the new food items and phased out the old ones. Like in India, McDonalds has focused on serving more vegetarian items since most of the Indian consumers are primarily vegetarian. The new product, happy meal offered by the McDonalds has become very popular among children. Price is the amount that customers have to exchange in order to receive the offering (Borden & Marshall, 1959). While fixing the pricing of the product, some factors, such as the demand of the product, the cost of the production, the consumer’s ability to pay, government regulations and the competitors’ product price are considered. This sole purpose of this practice is to analyze the perceive value of the product. If the product price is higher or lower, the organization will have to face both the situation. For example, McDonalds has divided its wide range of the products in groups such as Brand core Value Products (BCV) and branded affordability (BA).






更多论文代写案例:
澳洲靠谱毕业论文代写:航空服务
澳洲论文代写维多利亚大学:ENI公司管理与可持续发展
英国伦敦论文代写:cultural transmission
美国论文代写阿拉巴马大学:住宅建筑
澳洲论文代写阿德莱德大学:国际战略管理
美国乔治亚大学论文代写:The usage of jewelry
美国论文代写普林斯顿大学:文体创新的来源
澳洲论文代写1600字加急:Distinction级别
美国论文代写耶鲁大学:对外籍人士的跨文化培训
美国作业代写:社交媒体营销活动

美国大学论文代写:the issue of lack of controllability
美国论文代写佐治亚理工学院:员工和管理层
美国格伦代尔代写论文:项目管理团队
德比大学英国论文代写: IBM毕业生招聘和选拔战略
1200字美国地理作文修改润色:加急
美国论文代写哥伦比亚大学:酒店管理
英国论文代写 - 英国论文辅导与修改
澳洲论文代写墨尔本大学:电影研究
英国论文代写:four phases in project management
北美作业代写:代写英文诗词分析C级老师
-
Online Service