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澳洲西雪梨大学论文代写:case study of Aldi



澳洲西雪梨大学论文代写:case study of Aldi


以下研究包括澳大利亚Aldi的案例研究。最初,Aldi是一家零售商店,由两名技术娴熟且决心坚定的兄弟Theo&Karl Albrecht于1948年在德国成立。如今,Aldi已成为全球最著名的全球食品零售商之一,在全球拥有7000多家商店。作为一家著名的零售商,Aldi于2001年在澳大利亚开始业务。从那时起,它已迅速发展成为一个备受认可的零售连锁店。阿尔迪一直遵循严格的政策,以极低的价格向世界各地的人们提供高质量的产品(Brandes&Brandes,2015)。导致Aldi持续增长和盈利的关键因素是该公司坚持其核心业务原则,该原则导致了Aldi的增长和业务发展。这一策略使Aldi获得了持续的增长和成功。除此之外,像单价这样的创意以及专注于在不同商店中保持相同的低价确实为Aldi提供了显着的竞争优势。为了维持高水平的服务质量和客户满意度,Aldi管理层对其超市产品进行了持续调查。但是,Aldi一直面临着阻碍其在澳大利亚业务增长的某些挑战。为了在竞争激烈的商业环境中生存和发展,Aldi必须调整和修改其业务战略,因为它可以使公司面对持续存在的业务问题并满足客户的需求(Berman,2015年)。



澳洲西雪梨大学论文代写:case study of Aldi


The following research is comprised of the case study of Aldi in Australia. Initially, Aldi was a retail store that was established in Germany in 1948 by two highly skilled and determined brothers named Theo & Karl Albrecht. Today, Aldi has turned into one of the world’s most prominent global food retailers that own more than 7000 stores across the world. As a prominent retailer, Aldi had started its business in Australia in 2001. Since then, it has grown rapidly into a highly recognized retail chain. Aldi has followed a stringent policy to provide high quality products at extremely low prices to people across the world (Brandes & Brandes, 2015). A key factor that has led towards consistent growth and profitability of Aldi is that the company adheres to its core business principle that has led to the company’s growth and business development. This strategy has allowed Aldi to gain consistent growth and success. Apart from that, creative ideas like unit pricing and focus on having same low price in different stores does provide a significant level of competitive advantage for Aldi. For maintaining a high level of service quality and customer satisfaction the management of Aldi conducting consistent investigation of its supermarkets products. However, Aldi has been facing certain challenges that have hindered its business growth in Australia. To survive and develop under such a competitive business environment, Aldi must adjust and amend its business strategy as it will allow the firm to face the persistent business problems and fulfill customers’ demand (Berman, 2015).





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